Visiongain has published a new report on Sports Nutrition Ingredients Market Report to 2031: Forecasts By Product (Sports Drinks, Sports Supplements, Sports Food), By Distribution Channel (Online Channel, Offline Channel (Organized Retail (Supermarkets & Hypermarkets, Convenience Stores, Departmental Stores and Others) Unorganized Retail)), PLUS Profiles of Leading Sports Nutrition Ingredients Manufacturing Companies and Regional and Leading National Market Analysis, PLUS COVID-19 Recovery Scenarios.
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Rising demand for different types of dietary supplements, protein bars, energy drinks among the bodybuilders and athletes is a major factor that is driving the overall market growth of sports nutrition ingredients. Further, an increasing number of fitness centers and gyms endorsing sports nutrition products is also a major factor driving the demand for sports nutrition ingredients.
COVID-19 Impact on Sports Nutrition Ingredients Market
The rising amount of homework out options due to this pandemic will prompt the consumer’s interest in keeping fit and also to maintain a proper diet. Global fitness brand Les Mills has seen significant signups in the online platforms where people choose to improve the workout and fitness during the lockdown. As a result, it is expected to see the popularity of consumption of sports nutrition such as complete nutrition products or vitamins and mineral supplements to stay fit which in turn will trigger the demand for sports nutrition ingredients
Rising number gyms and fitness centers
There is a growing demand for staying healthy that has resulted in rising number gyms and fitness centers across the globe. For instance, in the U.S there were close to 38,477 health clubs in 2016. Further, in the U.S, memberships in health clubs in the U.S rose from 50.2 million in 2012 to 70 million in 2017 thereby generating significant awareness of proper fitness and health among the population in the U.S. Therefore, this has resulted in rising in the demand for sports nutrition ingredients.
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Growing Demand for Staying Healthy
The growing importance of leading an active lifestyle is also a major factor driving the demand for sports nutrition ingredients. There is a higher participation rate in fitness and sports activities over the years among consumers. According to the study that is conducted by the Physical Activity Council in 2018, 64% of the population who are aged 6 and above are engaged in several fitness activities that include running, training, and jogging.
New Product Launches and Developments
New product launches and developments is a major factor that is generating new opportunity to the market during the forecast period. Recent years have witnessed a strong demand for foods with higher nutritional content to have a balanced diet. Major players are taking this advantage to change them into opportunities. For instance, Agropur recently launched Whey Protein Pods to grab greater customer attention. The pods add a crunchy texture and have been fortified with protein. In addition to this, the pods have close to 70% of protein content. Therefore this is generating opportunity for the sports nutrition market during the forecast period
Some of the major companies operating in the global sports nutrition ingredients market are Glanbia Plc, AirStrip Technologies, Hormel Foods Corporation, General Nutrition Centers, Inc, Abbott, Science in Sport, The Hut Group, Iovate Health Sciences International Inc., Cardiff Sports Nutrition LTD., Clif Bar & Company, MUSCLEPHARM, Nature’s Bounty, POST HOLDINGS, INC. among others. Companies are engaging in new product launches and developments to grab more customer attention. For instance, in 2016, Abbott launched EAS® Myoplex® Sports Nutrition Line that is designed for performance. The product has a blend of three ingredients that work together to help the overall muscle break down and also promotes growth. The product is designed in such a way that it offers physical performance at every stage. In 2019, Glanbia released CreaBev sports nutrition ingredients for the beverages in Europe. CreaBev ingredient has patent-pending encapsulation technology that offers stable and soluble creatine monohydrates, thereby enabling the creation of beverages that are of high performance for the sports nutrition sector.
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