Yes, you can make investing as simple as shopping at Aldi

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There’s one main reason I love Aldi. It’s not because you can do a family shop for less than £100 a week, which has become almost impossible anywhere else, or that you can buy a hot tub in its Specialbuy aisle for £250. It’s not even that my local shop has finally brought in self-service tills.

It’s the delightful lack of choice — an underrated quality in a supermarket. At Tesco it is easy to be overwhelmed by the array of yoghurts, to be bamboozled by the variety of chicken cuts; even the loo roll aisle scares me. With so many choices you know you will make the wrong one.

Not only that but pricing is all over the place: the same near-identical item can