Alcohol is produced through a fermentation that employs sugar and yeast. The art and science of incorporating or protecting liquor for storage, use, sale, and distribution is known as alcohol packaging. Alcohol packaging is a method of protecting, enhancing brand exposure, and strengthens brand promotion, each of which influences consumer decision-making. Customers prefer brands with simpler packaging options. Design, longevity, and compatibility options for alcoholic beverages are all changing dramatically. Alcohol companies are looking for new ways to capture and display their brand while also lowering their carbon footprint and providing convenient to-go packaging. The packaging of alcoholic beverages will be critical in brand promotion and therefore will result in increased brand awareness. Such factors are likely to increase the sales growth of the global alcohol packaging market in the near future.
Regionwise, owing to their increasing consumption of spirits, Asia Pacific emerged as the largest revenue generator for the global alcohol packaging market. Manufacturers’ shift to sustainable packaging is also expected to boost the region’s alcohol packaging market. The rise in disposable income in developing nations such as China and India has increased demand for alcoholic beverages in Asia Pacific region. On the other side, alcohol packaging is a well-established and steady market in North America. The region’s market is expected to expand significantly in the near future. Innovations in product design upgrades are likely to boost the market in the region. The growing inclination towards feasting with drinks and nightlife also promotes the consumption of liquor in North American nations such as Canada and the United States. Thus, convenient packaging solutions such as cans, pouches, and small bottles can help players gain impetus in this region. Such factors will help increase the demand for alcohol packaging in the market in the near future.
Brand Promotion Strategies by Leading Players will Toughen Nature of Market Competition for Entrants
In order to persuade consumers to buy their brand, manufacturers provide new packaging specifications for hard liquor. The alcohol packaged food market, in comparison, will grow favorably over the next few years due to increased alcohol consumption and demand for alcohol packaging. Alcoholic beverage packaging is important in brand promotion, resulting in increased brand visibility. At the moment, alcohol beverage manufacturers are focused on offering superior packaging for their products in order to attract more consumers and promote brand quality to gain consumer’s trust and loyalty. Leading players in the alcohol packaging market are making collaborative efforts to collectively invest and equally share the revenue generated. Such efforts will help companies earn a significant position in the market competition. Also, the advent of new players in this market is likely to further intensify the overall market competition in the coming years.
As a result of global increase in alcohol consumption, demand for alcohol packaging is steadily increasing. Alcohol packaging manufacturers are also developing eco-friendly designs. They are focusing their efforts on research and development activities in order to create innovative products that distinguish themselves from competitors. As advertising alcohol is not a feasible option in most nations owing to their legal restrictions, manufacturers are also producing legal products such as packaged drinking water, soda, and others as a type of indirect promotion. Such efforts require more funding and are thus considered feasible option only for the top brands in this market. Some of the key players of the global alcohol packaging market include Vetreria Etrusca SPA, Mondi Group, Tetra Pak International SA, Saint Gobain SA, Beatson Clark Ltd., Intrapac International Corporation, Nampak Ltd., DS Smith Plc., BA Glass Germany GmbH, Vidrala S.A., Gerresheimer AG, Ardagh Group S.A., Crown Holdings INc., Amcor Limited, Stora Enso Oyj, Smurffit Kappa Group., West Rock Company, and others.